Stories
2025 Hexagon Cup Announcement
date
10/04/24
author
Rona Webster
Hexagon Cup announces it will return to Madrid Arena next year.
Exciting news from Hexagon Cup this week, as it announces plans for a second edition. Madrid, the capital of padel, will once again host this electrifying event in January 2025.
As host broadcaster for the ground-breaking tournament earlier this year, we produced the daily live feed as well as highlights programming and digital activation on YouTube and across social.
Audience Highlights
- Global viewership with 1500+ hours of live coverage in 190+ markets
- Distributed to 22 broadcasters partners including DAZN as global live partner, Warner Brothers Discovery and Eurosport, ITV, ESPN USA, Fox Sports Australia, Canal+, Saudi Sports Channel, Tencent in China & PCCW in Hong Kong
- 1+ million YouTube views & 500k+ hours watched across social platforms
- Over 300 social clips published across TikTok, Instagram, YouTube, X and Facebook
- 1,337 media impacts with 100% positive sentiment
We are all incredibly proud of the impact of the first Hexagon Cup. These numbers, along with overwhelmingly positive feedback from players, teams and media, surpassed our expectations and prove that there is an appetite for innovative new concepts in padel
Read the full story here https://lnkd.in/dNXgQN-D
