We understand that every show, every story, is individual
Ten years ago, we set out to create an agency that wasn’t just about production. We develop, format and innovate. Creating modern IP for clients.
Established in 2012, we are always evolving. We saw the convergence of TV and social, fans and consumers in an ever changing landscape.
We are guided by quality, originality and detail, and are never satisfied with less. We are inquisitive, unorthodox and very determined.
Brand Strategy & Insights
Effective content is built on strong strategic foundations.
We help brands define purpose, understand target audiences and create strategies to build fandom. We develop full brand position to formats and digital fan engagement strategies. Underpinned by expert capability in data, insights and research.
Creative, Editorial & Design
Our award-winning creative producers, strategists and designers translate brand objectives into compelling content.
We combine the action on the field of play and character stories with data driven graphics to enrich the story for fans watching around the world. Using a proprietary layering approach creating dynamic content formats.
We specialise in the production of live, premium global events as well as original and innovative post-produced content.
With a hard earned reputation as pioneers of original host broadcasts and creative content production we develop the "full picture" of output for our clients:
Live host broadcast services, shoulder broadcast programming and highlights, original documentaries & digital first content optimised for social media.
Engagement & Distribution
Simply broadcasting content is not enough to build fan communities.
We help brands distribute the content we create for them. Focused on not only reaching the right audiences, but turning passive viewers into active fans.
Via Aurora’s global network of broadcasters, streamers, digital publishers and social platforms we help distribute content through every medium that matter to fans.
Sustainability is no longer a nice to have, but imperative to how we collectively progress
Aurora is committed to being Net Zero by 2030. We consider sustainability in everything we do, and how we do it. We're a signatory of the UN Sports for Climate Action framework and a founding member of the Albert Sports Consortium established in 2020. We’re taking steps every day to raise the bar.