OVERVIEW
Nitrocross is a brand-new global motorsport series with a big focus on entertainment. American Style!
“Cars that Fly & Tracks that thrill” is Nitrocross’s USP, and it lives up to that billing! Delivering multiple short form close-contact electric racing on courses you just don’t see in any other form of the sport.
It is a true disrupter born from the same stable as Nitro Circus, with big personalities going head-to-head, often in mid-air. Think of it as the UFC of motor racing.
OVERVIEW CONT.
Aurora have been tasked with delivering the product in its first year as a global proposition. The action is the star of the show; therefore the coverage plan was designed to get as close to the racing as possible with robotic cams, jibs, FX and FPV drones complimenting the operated and onboard cameras. Graphics are also key, hero-ing the stars in the cars and navigating the views through the fast-moving race format.
Exhilarating motorsport with an adrenaline shot in the arm - that's Nitrocross!
