Aurora has been the Host Broadcaster partner for Formula E since Race one in China in 2014.
As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.
As we enter into Season 9, it signifies the next step for the series. The new Gen3 car and expanded global calendar will make this the greatest season so far.
We continue to travel around the globe setting up complex outside broadcasters in places as diverse as Santiago and Sanya. With ground-breaking graphics and inventive coverage, we deliver for rights holders and a multitude of broadcast partners to ensure they receive the most modern on-screen experience in the of the world’s fastest growing sports properties.
We take around 100 crew on the road on a challenging OB which uses 100 cameras. We operate a gallery back in London and create bespoke feeds for CBS, Sony India and Eurosport.
Formula E delivers record global audience for second season running.
The ABB FIA Formula E World Championship has grown its cumulative audience for Season 8 beyond the record-breaking levels achieved the previous season with a four-way battle for the championship, a new qualifying format and a return to racing in Asia contributing to the new highs.
- ABB FIA Formula E World Championship Season 8 cumulative audience increased 20% year-on-year to 381m as live viewership grew to all-time high of 216m, up 10% on Season 7
- Total viewing hours increased year-on-year by 58%
- Scheduling consistency and highly competitive racing supported by a new qualifying format were key drivers for audience growth to record levels
Live viewers made up the majority of Formula E’s audience for the first time in Season 7 and that trend continued in Season 8 with a 10% increase in live audiences YOY to 216m, part of a 20% growth in total cumulative audience to 381m.
The combination of enhanced scheduling consistency and improved coverage of more competitive racing contributed to significant increases in audience engagement. Total viewing hours for Season 8 races increased by 58% compared to Season 7 and the championship enjoyed a 28% YOY increase in the average viewing duration per live race.
Aurora is proud to have won the following awards for this project:
Sports Business Awards 2019
Best in Sports Media
BT Sport Industry Awards 2016
Cutting Edge Sport
Broadcast Digital Awards 2016
Best Digital Programme Support