Formula E

As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation. 

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.

Aurora has been the host broadcast partner for Formula E since its inception, supporting the series' growth over 10 seasons. As we enter Season 11, we have delivered 132 races across 33 cities in 24 countries. We’ve helped shape the media product from the ground up, delivering a full range of live and non-live content, including live crews, highlights shows in multiple languages, magazine programs, behind-the-scenes documentaries, and branded content for teams and partners.

We continue to travel around the globe setting up complex outside broadcasters in places as diverse as Tokyo and Mexico City. With ground-breaking graphics and inventive coverage, we deliver for rights holders and a multitude of broadcast partners to ensure they receive the most modern on-screen experience in the of the world’s fastest growing sports properties.  

We take around 100 crew on the road on a challenging OB which uses 241 cameras. We operate a remote gallery back in London and create bespoke feeds for CBS, Sony India and Eurosport.

The ABB FIA Formula E World Championship has grown its cumulative audience for Season 10 to record-breaking levels.

• Record 491M broadcast viewers, 35% annual growth in S10
• Distributed via 45+ broadcasters across 190 territories
• 22M broadcast audience for the London S10 finale
• 23% growth in Formula E fans worldwide, up from 304m average in S9 to 374m in S10, peaking at 386m at start of the season, materially closing the gap on F1 and Moto GP and maintaining Formula E's position as the fastest-growing motorsport on the planet
• Formula E now boasts 118m Chinese; 27m Indonesian; and 11m Brazilian fans 
• US, Japan, Mexico and Spain each saw the highest ever audience of a singular programme in Formula E history
• Monaco delivered the highest ever audience for a race - 40m
• Six S10 races outperformed the most viewed S9 race that totalled 31m audience
• Fans believe Formula E is more exciting than ever before and nearly twice as innovative as F1 (39% in favour of Formula E vs 21% for F1 for innovation)
• 20% growth in Formula E’s social media following
• 1 billion impressions across all Formula E owned social channels
• 147% growth in video views across Formula E owned and operated platforms (social, web, app)

Live viewers made up the majority of Formula E’s audience for the first time in Season 7 and that trend continued in Season 8 with a 10% increase in live audiences YOY to 216m, part of a 20% growth in total cumulative audience to 381m.

The combination of enhanced scheduling consistency and improved coverage of more competitive racing contributed to significant increases in audience engagement. Total viewing hours for Season 8 races increased by 58% compared to Season 7 and the championship enjoyed a 28% YOY increase in the average viewing duration per live race.