Press Releases
'Voices for Change' Films Commissioned by Sir Lewis Hamilton's Extreme E Team
date
02/08/23
author
Barry Flanigan
Sir Lewis Hamilton's Extreme E Team, X44 Vida Carbon Racing, Commissions ‘Voices for Change’ produced by Aurora and Earthrise Studio to Spotlight Local Community Climate Action.
The global project aims to raise awareness about the environmental consequences of motor transport and the importance of transitioning to sustainable alternatives by empowering local activists to share their stories. Aurora produced the new series in collaboration with Earthrise Studio.
The series consists of six films from Kenya, England, Brazil, Philippines, USA and India, featuring passionate activists who are actively involved in combating the effects of climate change on their communities. The series seeks to create a global conversation about the urgent need for sustainable transportation and a commitment to combatting climate change.
The integration of the unique X44 Climate Creator Network is central to the series. The platform was developed in partnership with Aurora and Earthrise, connecting rising young climate activists with Aurora’s existing network of global filmmakers to fund & showcase up-and-coming young filmmakers and content creators telling stories of sustainability. Over the last 12 months Aurora has worked with Earthrise Studios to pair each climate activist with a local creator or filmmaker to capture and portray their experiences authentically.
Lewis Hamilton's YouTube channel, X44 Vida Carbon Racing and Earthrise Studios social platforms are being used to showcase the global stories and characters, providing an opportunity for a worldwide audience to engage and gain a deeper understanding of the impact of climate change on fragile ecosystems and communities around the world.
To really understand how the world works, you have to see it through different eyes. I travel all over and I know there is nothing more powerful than letting people tell their own stories. Uplifting diverse, creative voices is a huge passion of mine. So, I’m proud for my Extreme E team X44 to pair videographers with six climate activists from six different countries to share their inspirational stories of how movement is impacting their lives and communities
We're proud to support this initiative from Lewis and the X44 Vida Carbon Racing Extreme E Team. Climate change has dominated the news agenda this Summer, and we have a responsibility to play forward, help protect environments where sport is played and communities benefit. These films are part of that wider story. There are many more to tell.
Watch the films now on Lewis Hamilton's YouTube channel.
