Dominique Cutts joins Aurora as Chief Content Officer
We have appointed experienced industry leader Dominique Cutts to the newly-created post of Chief Content Officer.
Dominique will lead on all content, with a particular focus on building out our non-live slate, across digital and short-form, branded and premium long-form documentaries. She will also work in a strategic capacity across the live sports portfolio, assisting in delivering a robust, innovative and industry-leading 360° content offering.
Dominique joins from Red Bull where she spent five years, firstly working brand-side to build out the long form content portfolio, including executive producing Sports-Emmy nominated The Last Ascent, before moving to Red Bull Studios, where, as Head of Unscripted, she looked after a slate of premium unbranded documentaries, including commissioning BAFTA-award winning The Real Mo Farah, and executive producing upcoming feature documentary The Reggae Girlz, directed by two-time Oscar winner Sharmeen Obaid Chinoy.
Prior to Red Bull, Dominique worked in senior development roles across the factual broadcast industry, including at the BBC, Fremantle, Betty and Maverick, as well as providing consultancy services for Sport Relief, NEOM and a number of brands and creative agencies.
In recent years, the collision of sport and entertainment has seen an explosion of storytelling across platforms. I am thrilled to be able to capitalise on this by joining the talented team at Aurora, who not only have a wealth of incredible relationships, but a real desire to push boundaries in both storytelling and creative execution.
Dominique will be responsible for expanding our content offering to new and existing clients, across rights holders, brands and broadcasters. Aurora has an industry-leading track record in innovation and sustainability, coupled with experience in remote locations and a wealth of relationships across sport. Dominique will spearhead Aurora’s continued expansion into non-live, building on these strengths to tell powerful stories from sport and sport-adjacent worlds, set in extraordinary landscapes and using technical innovation to add a new dimension to traditional factual storytelling.
We have been hugely impressed by Dominique’s track record delivering high quality, narrative-led content. Her creative programming experience, commercial knowledge and development expertise are a great fit with Aurora's strength in producing original and innovative, international content.
Dominique joins us as we evolve our management team structure to position Aurora for future growth and development, building on recent new business wins which include the Hexagon Cup and E1, the new electric power boat series with team owners including Rafael Nadal, Tom Brady, Steve Aoki and Didier Drogba.
MD Lawrence Duffy becomes CEO, Director of Operations David O’Carroll takes the COO role and Lee Attreed moves from FD to CFO. Barry Flanigan continues as Chief Strategy Officer, leading on business and strategy development.