Youth Beyond Borders & Aurora Partnership Continues
Our ongoing partnership with Youth Beyond Borders (YBB) to empower the next generation of creative talent continues, with a week long work-experience scheme at Aurora HQ for some of the young participants on the programme.
YBB is the dynamic youth-led cultural collective championing young creatives from under-represented communities in the UK.
Nurturing emerging talent
YBB is a social enterprise arm of long-term Aurora partner Football Beyond Borders (FBB), the leading educational and social inclusion charity which uses the power of football to transform the lives of children and young adults from disadvantaged backgrounds, inside and outside full-time education. All profits from YBB are reinvested back into FBB programmes.
Having previously collaborated with YBB on impactful film projects for global brands including FIFA+, Coca-Cola and X44, we're delighted to continue our partnership with a commitment to nurturing emerging talent via a work experience programme in the Aurora office.
As an inaugural launch partner for YBB's mentorship programme, alongside esteemed brands Nike and Pentland, we’re proudly taking under our wing a group of passionate 16- & 17-year-olds eager to dive into the world of production and creative careers. Providing guidance, industry opportunities and work placement programmes for young people in the YBB community, helping them on their journey in developing careers in the creative industries. The programme aims to establish mutually valuable connections and relationships, with longer-term benefits for all involved.
Aurora's industry expert mentors - production manager Jenny Munoz, producer Matt Stevens, videographer Claudia Schutz, producer / editor James Smith, and producer Ali Cullen - have provided 5 YBB pioneers with mentorship over the last six months. Communicating and sharing their knowledge, whilst learning and growing together.
Last week our mentors guided the YBB pioneers through a work experience programme, structured to emulate a real-world creative process.
There’s no doubt that barriers exist to get into the creative industry for individuals from underrepresented backgrounds and it’s time for that to change. This is why it’s so important that Aurora have entered a long term partnership with YBB. Change doesn’t happen overnight and we’re committed to supporting YBB and their amazing pioneers along their journey into the creative industry for the foreseeable future.
A hands on experience
Our aim was to put together an engaging three-day work experience plan for the YBB Pioneers, to stretch them and allow them to showcase their talents.
of the task was to ideate, conceptualise, and develop a pitch document for a
1-minute video focusing on the importance of young people in the creative
industry. The production of the 1
video was driven by the YBB Pioneers.
Day 1 - Creative Workshop:
Creating a video concept through ideation processes used in the creative industry. Learning the ropes of conceptualising video projects and effectively pitching them.
Day 2 - Practical Shoot:
An immersive hands-on experience, allowing the pioneers to capture their creative vision in the office and on the streets of London.
Day 3 - Edit Review:
the complexities of post-production, offering feedback and celebrating the
completion of a video project that stands as a testament to the importance of
young minds in the creative industry.
The work experience with Aurora enabled me to learn about the behind the scenes of the creative industry and learn new skills...I also got to meet many new people which has helped throughout the journey.
A platform to shine
I believe that projects like these that span over time give a greater sense of professional work as it’s not rushed over a short period of time. Events like these should definitely be made more available and accessible for the general youth.
The Pioneer's finished video product will be edited and complete in a few weeks time, when we'll share in full. Keep an eye on our channels to watch.