Aurora appointed as broadcast production partner for the Hexagon Cup
We are headed courtside as Broadcast Production Partner to the Hexagon Cup, the brand-new padel tournament, taking place in Madrid in February 2024.
For the Fans. For the Players. For the Game.
Padel is the world’s fastest growing global sport, with conversations increasingly moving towards it becoming a future Olympic sport.
As part of the coverage for the Hexagon Cup Aurora will produce a five-day world feed distributed with broadcasters around the world including Eurosport and discovery+.
We are seeing a global explosion of interest in padel. The Hexagon Cup’s goal is to create a compelling viewing experience which not only excites the purist padel fans, but also draws in new audiences who love fast paced action, and are intrigued about this new sport.
The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams including the prestigious names of; the Rafa Nadal Academy powered by Richard Mille team; RL9 by the Barcelona FC footballer Robert Lewandowski; Team AD/vantage by legendary tennis player Andy Murray; ElevenEleven Team USA, owned by U.S actress Eva Longoria; Team Bella Puerto Rico; and a fan-led Hexagon Cup team.
Born under the motto "For the Fans. For the Players. For the Game", the Hexagon Cup features six teams, each featuring a male, female and Next Gen pair who compete for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans.
For its first event, the Hexagon Cup will take over Spain's historic Madrid Arena from January 31 to February 4. During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champion will be crowned.
Having helped a host of sports start-ups to deliver high quality broadcast shows, winning awards for innovation along the way, we are delighted to be working with the Aurora team to bring our vision to life, and attract new global audiences for the sport we love.