Formula E: Voltage

The mission of the show was to connect an audience previously unengaged with motorsport to the experience of watching Formula E, in an entertaining and inclusive environment.

VOLTAGE reached the elusive target demographic of 18-30-year-olds in its millions, and with impressive watch-times, positive sentiment and a gender-balance most motorsport products can only dream of, as an experiment in social media-driven sports broadcasting it has definitely caught the industry’s attention.

Regular hosts Laurence McKenna and Becky Evans (Queen B) were joined in the studio by renowned influencers (including KSI, Joe Weller and Ali-A) for a watch-along, guided on-set by Autosport journalist Scott Mitchell.