Aurora was appointed by Twitch as broadcast and digital partner for Twitch Rivals: 5-a-side with TrueGeordie’s The Kick Off , a live event with the massive social influencer TrueGeordie. We created the broadcast and sporting format, involving a 5-a-side football tournament with four teams made up of the biggest creators & influencers in the UK with a combined social reach of millions of fans. All live-streamed on Twitch with additional community management and engagement provided by Aurora.
An important element of the show was integration with TrueGeordie’s chosen charity, The Alan Shearer Foundation. The show included many calls to action for the community on the stream to donate to the charity, with the money raised leading to an eventual donation of £100k. Alan Shearer himself attended the event, contributing to the caster commentary and appearing on pitch to receive the donation from TrueGeordie after the final whistle.