The Classic: Silverstone

Aurora is broadcast and digital partner for The Classic at Silverstone, the world’s biggest classic motor racing festival. In August 2021 we helped classic car fans celebrate the 30th anniversary of The Classic at the three-day event at the iconic Silverstone location. As well as on the track action, a host of off the track activity was covered, including festivals, competitions, celebrity appearances and live music. In addition to broadcast support, Aurora provided digital strategy, a social content studio and social channel management services pre, during and post event. Reaching and engaging millions of classic car fans around the world.