Jaguar Racing returned to UK soil for the first time in 17 years for the all-electric 2021 London E-Prix. To celebrate their homecoming, Aurora developed and produced the ‘London Calling’ campaign. Meticulously planned over nine months and executed with a detailed 7-day digital and social campaign across multiple platforms. Hero content featured a collaboration with another true British icon - the RAF Falcons Parachute Team. The Falcons performed aerial displays above Jaguar’s all-electric race car, piloted by 11-time Formula E race winner, Sam Bird.