OVERVIEW
Empowering a generation of young fans to tell the stories that matter to them.
Modern fans are passionate storytellers and content creators in their own right.
Aurora has harnessed that behaviour by building a global Creator Network of over 100 passionate filmmakers, grassroots presenters, and athletes, aimed at delivering authentic fan-driven content for our partners.
The Network creates a wide range of content - from long form documentary films telling stories of fan culture and sustainability, through to in-the-moment mobile social content giving raw, authentic real time reaction to incredible sporting moments. Our Creators also contribute story ideas, provide research insights and identify grassroots community-driven topics that matter to fans.
We support creators through development, post-production, and delivery, ensuring high-quality, authentic storytelling. Aurora has developed innovative ground breaking cloud based workflows and infrastructure to underpin a robust 24/7 production workflow across our Creator locations around the world.
This network has produced content for clients such as FIFA, Coca-Cola, Hisense, Xero, X44, and the BBC (in production).
RESULTS
The Creator Network has delivered multiple fan-led storytelling for our partners and clients:
- 100+ creators in the community - filmmakers, social content creators, fan culture experts
- In more than 40 countries worldwide
- 20+ documentary films created
- 6000+ short form mobile clips delivered for social
- 32 FIFA World Cup Daily Shows in Qatar 2022
- 50M+ Video Views generated from our Creator content
- Activated for leading brands including FIFA, Coca Cola, Hisense, Xero, X44 and the BBC