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OVERVIEW
Aurora was commissioned by Nike to create digital content for the Nike Well Festival Dubai, a one-of-a-kind event experience that united the mind and body through sport, fitness and wellness across 2 days in the desert.
Brought to the Middle East by Nike Well Collective, the festival showcased Nike’s commitment to delivering expertise and guidance across body, mind and life through its global community of trainers and coaches.
We produced Hero content edits, Looks of the Festival, Energy Confessions, and a Hype film, all published across the Nike Well Collective social channels as well as the Nike Women’s Global Channels.
