OVERVIEW
Majesticks GC is the leading LIV Golf team featuring renowned players such as Ian Poulter, Lee Westwood, Henrik Stenson, and Sam Horsfield.
Aurora have spent the 2023/2024 season working with Majesticks GC across a number of contrent formats. We produced their pre season ‘Camp Confidential’ documentary. A raw, behind-the-scenes mini-series that delves deep into the heart of Majesticks GC. Each episode provides an honest and open insight from the team’s key characters, sharing exclusive behind-the-scenes footage as they prepared for the 2024 season.
Following on from this we have produced a behind the scenes docuseries following the team through the season, capturing the stories both on and off the course which will drop this November. In addition to filming other hero activations with the team such as The Open look back with Henrik Stenson and Phil Mickelson.
APPROACH
Content and Distribution
This Camp Confidential series, designed for YouTube, was supported by a multi-platform content campaign across TikTok, Instagram, YouTube Shorts, Facebook, and X. Episodes are available in full on the Majesticks YouTube channel, offering fans an unprecedented look into the inner workings and preparations of the team.
RESULTS
- The pre-season documentary generated 250k views
- Grew Majestick's YouTube subscriber base to 26k from a standing start.