OVERVIEW
Aurora was appointed host broadcaster for the inaugural Hexagon Cup in 2024, a groundbreaking new mixed-gender padel tournament
Aurora's broadcast output for the tournament in Madrid set a new standard for padel coverage, showcasing the sport in a fresh and engaging light. The Hexagon Cup witnessed a convergence of elevated technology, strategic storytelling, and creative vision in cameras, audio and graphics.
As part of the coverage we produced a five-day world feed distributed with broadcasters around the world including Eurosport and discovery+, along with highlights shows, VNRs, digital livestreaming on YouTube every day of the tournament and supporting live clipping for social content.
With the motto "For the Fans. For the Players. For the Game", the Hexagon Cup featured six teams, each with a male, female and Next Gen pair who competed for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans.
The tournament gained widespread acclaim for its innovative and equality-based team format, combining top-tier padel players and celebrity team owners including the prestigious names of; the Rafa Nadal Academy powered by Richard Mille team; RL9 by the Barcelona FC footballer Robert Lewandowski; Team AD/vantage by legendary tennis player Andy Murray; ElevenEleven Team USA, owned by U.S actress Eva Longoria; Team Bella Puerto Rico; and a fan-led Hexagon Cup team.
Having helped a host of sports start-ups to deliver high quality broadcast shows, winning awards for innovation along the way, we are delighted to be working with the Aurora team to bring our vision to life, and attract new global audiences for the sport we love.
RESULTS
- Global viewership with 1500+ hours of live coverage in 190+ markets
- Distributed to 22 broadcasters partners including DAZN as global live partner, Warner Brothers Discovery and Eurosport, ITV, ESPN USA, Fox Sports Australia, Canal+, Saudi Sports Channel, Tencent in China & PCCW in Hong Kong
- 1+ million YouTube views & 500k+ hours watched across social platforms
- Over 300 social clips published across TikTok, Instagram, YouTube, X and Facebook
- 1,337 media impacts with 100% positive sentiment