OVERVIEW
As the FIFA Women’s World Cup Australia and New Zealand 2023™ kicked off, we launched a new content series: ‘Her Way’, in partnership with FIFA and Xero, produced by Aurora.
The films were published on FIFA+ during the tournament, profiling four inspirational female footballers from New Zealand, Australia, Argentina and Japan, showcasing their personal journeys to the World Cup. Made by local filmmakers in each country with Aurora overseeing development, post-production and delivery, working closely with the Creators and the FIFA team.


We’re delighted to have partnered with FIFA and Xero to bring these inspiring stories to the world in the run up to the FIFA Women’s World Cup. Central to the approach for the 'Her Way' series is authentic fan storytelling, working with our global Creator Network to provide a fan perspective on the journeys of these remarkable players.


The integration of the unique FIFA+ Creator Network is a key element to the series. This is a platform created by Aurora for FIFA to fund & showcase up-and-coming young filmmakers and content creators around the world, telling stories of global football fan culture on FIFA+. Since 2021 Aurora has developed the community to more than 100 filmmakers worldwide, creating more than 20 films to date for the FIFA+ platform.
