OVERVIEW
Aurora is the Broadcast Production Partner to the UIM E1 World Championship, the world’s first all-electric raceboat series.
We produce the 90-minute live show for each event and 1 hour of highlights content, airing in over 100 countries worldwide, via over forty broadcaster channels.
The series, established to create a new, competitive on-water racing proposition which uses the power of sport for the purpose of advancing clean aquatic mobility, kicked off in Jeddah in early 2024 and will include stages in Venice, Puerto Banus, Monaco, Rotterdam and Hong Kong.
The UIM E1 World Championship has the backing of some of the biggest names in the sporting and entertainment world, with team owners including Tom Brady, Rafael Nadal, Didier Drogba, Steve Aoki, Sergio Perez, and Virat Kohli.

We are proud to be partnering with Aurora. I have full confidence they will bring our ground-breaking raceboats, beautiful event locations, and talented pilots to life through a high-quality visual sporting experience which will provide fans with the best possible view to the action.
OVERVIEW CONT.
Up to ten teams competed in the inaugural UIM E1 World Championship season, each battling it out to secure the coveted E1 title of Champions Of The Water. The teams will race using identical RaceBird boats during the first two seasons of the championship, with regulations being opened up in future seasons to allow teams and manufacturers to develop their own electric technologies.
Each team chooses two pilots to share driving duties throughout the event. The regulations set out by E1 and the UIM mandate each team to select a mixed-gender pilot line-up to ensure equal opportunities in the sport. The pilots will put their skills to the test using tight and technical racecourses located close to the shore.

