Azimuth Festival – AlUla, Saudi Arabia
‘Until The Sun Comes Up’
We turned up the volume at Azimuth Festival, one of the standout cultural moments in AlUla’s annual calendar.
Set against the dramatic desert backdrop of north-western Saudi Arabia, this high-energy, dusk-to-dawn music festival featured a mix of international headliners and regional talent, with performances from James Blake, The Blaze, Ghostly Kisses, and over 30 other artists.
Aurora was on the ground across the entire three-day line-up, producing fast-turnaround digital content for that captured the energy, scale, and atmosphere of the event. Our team delivered:
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Daily highlight edits for festival comms and social
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Brand content for PepsiCo and other partners
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Artist shoutouts and behind-the-scenes material
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Visual coverage of the wider festival experience – from wellness and food to cultural moments
Another magical project for AlUla Moments, a series of events designed to celebrate the region's cultural and artistic heritage. And a pleasure to collaborate once again with our partner The Royal Commission for AlUla on this extraordinary celebration, blending music, art, and culture in one of the world's most awe-inspiring locations.
