Aurora is the digital content producer for the Royal Commission of AlUla, working on the AlUla Moments festivals and Experience AlUla channels.
In December 2021 our team travelled out to the Kingdom of Saudi Arabia to embark on a 5-month project with the Royal Commission for AlUla, our primary role was to create fast-turnaround digital content for AlUla’s social channels.
Festival Season in AlUla is designed to help build awareness of the region as a destination, creating engaging content around these events is key to telling the story of AlUla to the world.
This is a hugely varied project, with multiple shoots and edits per day. Having worked in AlUla before we knew how beautiful the landscape was, however, the event schedule that the RCU has built is remarkable. This has allowed us to work across a huge breadth of events – from the opening of high-class restaurants, art installations, action and adventure expeditions, the opportunity to work with world class music artists like Alicia Keys and Andrea Bocelli and much, much more.
In January we were also asked to produce and distribute the live broadcast for the Al Fursan Endurance Cup. An endurance Horse Race covering 120km that heads out into the desert. Central to this event is the welfare of the horse and there are strict rules about heart rates and rest periods for the horses. Riders from around the world, including Royals from the middle east, come to compete in this prestigious event. It was our job to raise the production value of this event, distribute to broadcasts, and to tell the special story of the horses and their teams involved.
The team are now back in AlUla to work on the latest Festival Season.
Our team created a huge amount of content, across varied projects.
- 398 x short form video exports
- 4,854 x retouched still photographs
- 46 x b-roll exports
- 8 x full interview exports
- 5 x full concert exports
- 1 x full host broadcast
Aurora are a passionate, professional and highly-expert team who have shaped and transformed how our events are being seen globally. With over 50 events now under our belts, it is safe to say Aurora have become an intrinsic part of our team and key element to our success. Without their continued drive for the best quality and flexibility in the face of challenge, we would not be where we are today.