Press Releases
Aurora Expands to the Middle East
date
19/08/24
author
Barry Flanigan
We are delighted to announce the continued expansion of Aurora in the Middle East supported by the opening of a new Riyadh office alongside advanced plans for a production hub in Abu Dhabi.
This strategic move underscores Aurora's commitment to delivering pioneering, high-end content across live, original, branded, and digital formats, aligning with the region’s ambitions for growth in sports, entertainment, and major events.
The new production bases will be led by James Pearce in the newly created position of Managing Director, MENA. James has been instrumental in driving Aurora’s expansion into the region over the past few years, leading a host of original, branded, live and digital content projects.
I am thrilled to lead Aurora's expansion in the Middle East. The region is rich with talent and opportunity, and we are eager to harness and contribute to its growing media landscape."
Aurora, part of the All3Media Group which was recently acquired by joint venture investment platform RedBird IMI, has already established a significant presence in Saudi Arabia. Projects include various live and non-live productions, including host broadcasts for Formula E, Extreme E, E1 Series and Supertri, hosted in Riyadh, Jeddah and NEOM, and the Custodian of the Two Holy Mosques Endurance Cup in AlUla.
In addition to live productions, Aurora has been involved in a host of original, branded, and digital content projects in the region. These include content for the Royal Commission for AlUla, covering short form originals to digital branded content during the festival seasons, and programmes for the Fursan and Camel Cup. Aurora has also created a short form documentary for the Saudi Surfing Federation, hosted on Shahid. In the UAE, Aurora is producing digital content for Nike, including the new football kit launch for Al Ain FC, the UAE’s most successful football club.
Aurora's unique position in the marketplace for innovative, high-quality content makes this expansion a natural progression. Our pioneering approach and focus on innovation aligns perfectly with the UAE and Saudi Arabia’s ambitions to build on the growing interest in sport, entertainment, and major events
