Aurora Appointed as Content Production Partner for E-Xplorer
Aurora has been appointed as content partner for The FIM E-Xplorer World Cup, the brand new international all-electric, all-terrain, motorcycle series.
Backed by the Fédération Internationale de Motocyclisme (FIM), the FIM E-Xplorer World Cup will fuse action-packed racing, technical innovation and exploration. Twelve teams of two riders, mandatory one male and one female per team, racing together in total gender parity. They will compete in a series of global events spanning an iconic mix of city centre and epic natural locations. Harnessing the growing appetite for the electrification of motorsport, E-Xplorer will act as a test bed for two-wheel technology, as well as appealing to the next generation of climate-conscious fans. The Championship fuses fiercely competitive racing, technical innovation, sustainability and pioneering exploration, all sweet spots for Aurora.
Maximising state-of-the-art, cutting-edge and hyper-modern production proficiencies, Aurora will provide multi-format broadcast coverage, format development, digital content and brand activations for the First FIM E-Xplorer World Cup which is scheduled to launch in 2023.
The partnership has already started with Aurora creating content for E-Xplorer’s first official test, held in September, close to the town of Vollore-Montagne, in central France (Vollore-Montagne Testing). All competitors, eight female and eight male riders, were thrilled to experience this first taste of the new racing discipline, as well as the four manufacturers’ electric motorcycle technology and overall performance on a spectacular track. This test served as a glimpse of the growing appetite for electrified motorsport while acting as a test bed for trailblazing technology that appeals to the next generation of riders.
Aligned with the sustainable philosophy of the Championship, the entire event, including the paddock, was powered through zero-emission Hydrogen energy generators provided by GCK Energy. E-Xplorer is focused on bringing in a new era of motorsports energy management across the board, without fossil fuel consumption and with silent technology that makes the great outdoors even more enjoyable, whether on a motorcycle or at an FIM E-Xplorer World Cup event.
We are delighted to welcome Aurora onboard, their wealth of experience and innovation helps us tell our story globally.
E-Xplorer has great potential to carve its own path, and become one of the leading, next generation, sports entertainment properties.
It’s a fantastic opportunity to be a part of something so fresh and innovative, with sustainability and equality at its heart.