Airspeeder announces broadcast, digital and original formats partnership with Aurora
Aurora Media Worldwide has been appointed as broadcast and digital partner for Airspeeder, the world’s first racing series for electric flying cars.
Aurora is one of the world’s leading broadcast media agencies specialising in the formatting and production of live, premium global sports events. It has an unrivalled reputation in motorsport coverage, working with leading rights owners and brands including Formula E, Extreme E, McLaren and Jaguar.
Aurora is recognised as a creator of innovative, formatted international live broadcasts, digital content and original shows, which are widely distributed around the world.
Maximising state-of-the-art, cutting-edge and hyper-modern proficiencies, Aurora will provide multi-format broadcast coverage of Airspeeder events including the inaugural EXA (remotely piloted) race series which is scheduled to launch later in 2022. In addition, Aurora will support digital output, creating dynamic and engaging content for Airspeeder’s social media platforms.
Aurora is also creating a behind-the-scenes original documentary programme, currently being filmed in South Australia at Airspeeder facilities and test race locations. This programme will bring to life the unique story of the path to the world's first flying car racing series.
This partnership with Aurora is testament to our overall philosophy to work with the very best operators in their fields
Matt Pearson, Founder, Airspeeder and Alauda said:
“Our work to deliver the world’s first racing series for electric flying cars provides a place and a space like no other for a multi-trillion dollar industry to rapidly accelerate a technology with world-changing potential. However, first-and-foremost Airspeeder is a sport with a rare opportunity to write our own rulebook on how we deliver the world’s most progressive and exciting racing action to a truly global, next-generation audience. This partnership with Aurora is testament to our overall philosophy to work with the very best operators in their fields to create entirely new ways for our fans across the world to consume our sport and the incredible stories and personalities that drive it.”
Barry Flanigan, Chief Strategy Officer at Aurora Media Worldwide, said:
“We are delighted to partner with Airspeeder across broadcast, digital and original formats. Such an innovative and challenging format is a great fit with our skill set and we're excited to work on such a unique and ground breaking property, at the centre of the future mobility revolution. We look forward to showcasing the technology, the competition and the storytelling around the series to create a brand new suite of content."
Stephen Sidlo, Head of Media at Airspeeder, said:
“With Airspeeder’s first remotely piloted flying car race EXA series taking flight, we understand fans desire to receive the greatest quality broadcast output and stories possible, detailing the back-story and intense airborne sport we are bringing to market. Our ambition and challenge is to talk directly to motorsport fans from incredible remote settings, and with Aurora Media Worldwide’s experience in both Formula E and Extreme E, we have a partner we can trust to bring this new motorsport to a global audience.”
NEXT GENERATION SPORT. NEXT GENERATION STORYTELLING:
In 2018 Airspeeder Founder Matt Pearson announced his intention to accelerate the eVTOL (electric vertical take-off and landing vehicles revolution) by echoing the same accelerative role moto racing did at the dawn of the automotive age. Since then, fans from across the worlds of sport, technology and even gaming have been captivated and have followed the sport’s development in ever increasing numbers.
Now, as Airspeeder stands on the cusp of delivering its first EXA (remotely piloted) races, the approach to providing unprecedented access to the technical development and the personalities that drives it will be applied to the way the sport is served to its global audience.
This is a generation native to streaming and interactivity with the brands, entertainment and eSports entities it loves. Airspeeder and Aurora’s approach will follow this, built on a philosophy that by telling the stories behind the sport, the action on race-day is all the more compelling.
This is a sport born in this era and shaped for it. The forthcoming documentary series and the associated approach to cultivating an open and engaging relationship with fans through social media will play a major role in responding to the requirements and sensibilities of a new global audience.